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A Common Goal
Business owners are always looking to improve their brand with the public, and social media ranks high as the means to promote products and services. It’s free and easy, and it works. However, many entrepreneurs do not know the ropes and are a bit intimidated at the start.
Thus, they do not tackle the opportunity with much zeal. Plus, those who like statistics find it hard to measure their results as an ROI. The questions is whether or not to make an investment in a social media campaign and then how to effectively use it once a commitment has been made.
Can you really sell from a post or a tweet? There is a difference between a customer who is browsing and one who is ready to buy. Everyone wants and needs to drive traffic through social media plus they want to grow their audience, be it for a newsletter or a product. While there are no hard and fast rules, there are some basic tips and tricks that work most of the time.
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Social media marketing can make sales, but only if you know what you’re doing
We all know that successful companies are on the Facebook and Twitter bandwagon, and the early birds have raked in the dough as a result. These forerunners are leading the way for others to follow suit. They know the social media triggers that make people sit up and take notice. And, they can show you, too, how to win at their own game. It is vital as a small business to have the confidence of the big guys and to learn to personalize their image to appeal to social media followers.
Basically, one starts with a website. It’s as simple and obvious as that. All promotional campaigns start and end here. Your site can contain the SEO content you need to rank high, plus it has the room to convey your message in ample text and images. Short tweets can only say so much but they can lead the horses to water. The website is the ultimate destination for sales, no question about it. And you aren’t limited to Facebook and Twitter. Pinterest and Instagram are part of the mix that ideally leads to profits.
It is all done as a kind of universal buzz about what people like and don’t like, and how products and services can join in the chatter. It is all about communicating in a terse manner and creating a niche. It is also about reminding people whose attention wanders and introducing new needs and wants. The best social media posts and tweets work on the subconscious and the modern constant need for the new. Little is long term in our current culture, but brands can work to remedy this problem and find ways to stick in the media mind.
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There are several kinds of social media users
Those that already know and love products within a given industry like music, fashion, or cars, those that want to be in the know on what’s new and on trend, and the indifferent. You must reach your target audience or you are wasting your time and money. The biggest tip is to be on point and creative. Finding new ways to say the same thing is of the essence in the art of social media selling.
Savvy entrepreneurs start from scratch by announcing the product or service. “Get ready for the launch of ABC desktop publishing software, out in just two weeks.” Keep the patter going with updates and you will soon create a need. Selling is always a function of needs. They create entrees that opens the sales funnel to an ultimate close. Direct selling is not the purpose of social media but it has been manipulated to optimize opportunities. If imagination is at the forefront of a campaign, people will look out for more, then go to the website to hit “buy.” What could be better in this competitive digital age? Plus, with all the fancy new apps like Facebook’s Shopify, selling is more accessible than ever before. You, too, can be part of niche-specific selling and not miss out on social media commerce.
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