Video Snippets Improve Click Through Rates (CTR %) : A thumbnail shows up next to your site description when you embed it onto your site properly. Research shows search engine listings with video thumbnails have a much higher click through rate those without. Google has stated a high click through rate is a factor in search engine rankings as it’s an indicator of strongly related content, and a better user experience.
Videos Keep Users on Pages Longer – The longer a user stays on a page versus immediately leaving, the lower your ‘bounce rate’. ‘Bounce rate’ is one of the many key factors Google and other search engines use to detect user engagement and site quality. If users are leaving your page quickly that’s a bad sign for the search engines, and indicates your content is not what the user is looking for.