KPI – Key Performance Indicator
Key Performance Indicators are the next step. They are the determinants of a company’s direction and must be defined at the outset. Tactics can then be put in place to launch a campaign and begin reaping the monetary rewards. It is a more complex task and requires organization and forethought. When using Google, for example, keyword selection requires skill and experience to ensure appropriate and successful search results. Known as Keyword Match System, it is not to be taken lightly.
As a service, we look at website conversion, the cost of customer acquisition, trends, competition in the field, internet behavior, product price, and other factors that drive and affect eCommerce. Only after careful examination can an effective plan be created and implemented to ensure the best ROI.
Optimization and Monitoring
Data is everything when it comes to PPC and ROI. We know how to evaluate it and make it talk. It will tell us how to proceed at every turn as we test, assess, and refine as needed—all much faster than SEO. As we review the campaign activity, we will build a stronger and more efficient system. We look at keyword effectiveness, ad appeal, landing page relevance, website traffic, product pricing, and more. In addition, Click Through Rate, Quality Score and Cost Per Click are all compared to help pump up new business. It is all about putting your money to the most effective use.